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About us

HANDHELD FOODS FROM EVERYWHERE ON EARTH

Nuchas is an American made but internationally inspired handheld food company that sprung from a kiosk in Times Square, New York City. It became known for its award-winning Nuchas, the ultimate evolution of an age-old concept: the handheld meal known as empanadas.

Perfectly baked and purposefully shaped to put all the flavors, aromas and colors that make up our melting pot, in the palm of your hand. In a frantically- paced society, as digitally connected as it is culturally divided, Nuchas offers a timely marriage of culture and convenience no other hand held meal on earth can.

OUR STORY

DREAMS DO COME TRUE

In 2009, Ariel and his wife (Leni) arrived in New York with a dream to transform a staple of Argentinian culture - the iconic empanada - into a gourmet meal so delicious, so convenient and so simple that the rest of the world would love and trust… and yes, why not, to disrupt the fast- food industry!

It was timing that landed them both in the middle of Times Square with an amazing platform to launch their brand. From there, they opened multiple locations, purchased their own manufacturing facility and certified it (USDA, FDA, SQF Food Safety and Quality Certified). They also started wholesaling, selling to the best stores in the country, airlines and much more.

With those foundations in place they were then ready to take a dive into the proverbial Shark Tank.

Great things have happened to Nuchas since then, they opened in Convention Centers: Jacob Javits Center in NYC, Georgia World Congress Center in Atlanta. In early 2020 they also launched their own direct to consumer platform, shipping Nationwide and have many more amazing things coming in the near future.

With Nuchas the opportunities are endless and the future is bright. Catch them soon at stadiums and entertainment venues near you!

AS SEEN ON SHARK TANK

Check out Season 10, Episode 18.

Our fearless leader, Ariel Barbouth, was the first in the tank on ABC’s Shark Tank While he ultimately walked away without a deal, this is not stopping Nuchas!

OUR MISSION

It’s our differences, not our similarities, that make the world a place worth living, exploring, and tasting. We are on a mission to bridge cultural divides through unique flavors from everywhere on earth that remind us how delicious our differences can be.

OUR VISION

Whether in a stadium, airport, cafe, office or airplane. Nuchas aims to become the most appreciated and respected handheld food company in the US and in the world.

OUR CORE VALUES

As a company, we strive to lead with the core values that guide us through every decision we make.

QUALITY

We carefully use premium and genuinely raw ingredients from purveyors that share our core values and are source verified.

SAFETY

We are SQF Food Safety and Quality Certified, HACCP/FDA/USDA inspected facility. Offering a product that you can love and trust.

COMMUNITY

Whether it relates to our customers, communities or employees, we put people at the center of all that we do.

Nuchas for everyone, everywhere and for every occasion!